Google Marketing Platform – Google’s marketing platform

Google’s marketing platform is based on the integration of Google Analytics 360 Suite and DoubleClick Advertiser products. Learn more about the Google Marketing and Display & Video 360 platform in Google Marketing Live. Google’s marketing platform provides tools that facilitate collaboration and knowledge sharing to help realize this customer-focused marketing approach. We also use Google’s marketing platform to make changes to some of our advertising products. With Google’s marketing platform, we are introducing ways to better align our products. The Google Marketing Platform also supports the integration of over 100 integrations with exchanges, analytics and other technology providers. That’s why we promote Google’s marketing platform. We are committed to developing solutions that will help you achieve your marketing goals and meet the high expectations of consumers in terms of privacy, transparency and control. Display & Video 360 combines the features of our display advertising products: DoubleClick Bid Manager, Campaign Manager, Studio and Public Center. To address these new realities, marketers need tools that allow them to easily achieve better results in a privacy-critical way. Display & Video 360 allows you to manage consistent advertising campaigns in one place, increase the efficiency of your way of working and help your teams work more together. Our adidas teams work together in an environment where we can see the ideas of the audience, what we do, where we do it, how we do it, how we do it, how we do it, how we do it, how we do it, how we do it, how we do it, how we do it, how it works and how we can make changes in near real time.