Email Bounce Rate – If you’re not monitoring bounce rates

If you’re not monitoring bounce rates and email delivery, you’ll see a decrease in engagement, open rates, and click-through rates, which can lead to lower sales. If you find that your bounce rate exceeds 5%, it’s time to take action to get that value in a healthier range. A high bounce rate not only hurts the delivery of your emails, but also the reputation of the sender. Bounce rate emails are not a new phenomenon in email marketing. The higher the bounce rate, the more likely your emails are to be delivered. According to one study, the accepted benchmark bounce rate for emails is about two percent. Fortunately, lowering your email bounce rate doesn’t have to be a headache. With domain validation, you can make sure that the domain used in your e-mail is under your control.