Social Listening – If you�re an employee at a larger company

If you�re an employee at a larger company, you may have access to more extensive social listening resources, like dedicated software that crawls through social media channels, blogs, news sites, Q&A forums, and more, as well as a team of data analysts, responsible for sifting through the information collected. Social listening is the process of monitoring terms, products, and concepts associated with your brand across a number of different sites, including social media channels, blogs, question and answer forums, and news sources. Using social listening data to assess the effectiveness of marketing efforts may entail monitoring your industry and competitors to learn about any gaps your company can fill. Social media and online customer service expert Ravi Shukle agrees with the 60-minute time threshold and explains nine additional safeguards for addressing negative feedback without losing customers. Whether your social listening goal is to stay ahead of the competition or identify new business opportunities, you can learn a lot from your customers. Businesses use social listening to foster a sense of community between their brand and customers.