Steps you need to take when submitting your website to the search engines

In the last issue we talked about keyword research and tools. In this issue we are going to go over steps you need to take when submitting your website to the search engines.

As we have discussed before one of the best ways to get the most out of your advertising and marketing campaign is using basic SEO techniques, and by submitting your site to the search engines. No amount of press releases, newspaper ads, banner ads, email or newsletter advertising will achieve the same results. That’s not to say that they aren’t effective and that you shouldn’t use them but studies have shown that search engine traffic can be much more beneficial.

The best way to submit your website for search engine ranking and inclusion is to do it yourself or to hire an expert to do it manually, by contacting the search engine companies and directories. Beware of companies that promise automatic submission of your website to hundreds of search engines which are but only false promises.

Before you begin to submit your website to search engines ensure your websites are thoroughly designed to the professional quality using the right key words, good graphics and pictures and the relevant content. Don’t submit websites that are incomplete. While submitting to a search engine, make sure to provide information about your website, keywords and any other information that may be pertinent, including the name and contact information of your business.

Mere submission to search engine companies does not guarantee that your site will be immediately listed and the ranking will be high. Because there are thousands of new websites coming up every day and it may take quite sometime before your site is reviewed by human editors. One important factor to remember while submitting site is to include a site map of your website which makes the crawling easy for the web robots. Search engines like Google have been known not to consider submissions without site maps.

Here is a list of the most popular search engines and directories that you can submit your site to:

Google

Yahoo

Whatuseek

ExactSeek

Scrubtheweb

AOL Search

HotBot

Search.com

Metacrawler

Lycos

MSN

LookSmart

This is only a few. There are actually thousands of search engines and directories, that you can submit your website to. Now, we’ve already talked about hiring a service that will submit your site for you, but there is also software available that you can use to submit your site to multiple search engine’s at the same time. If you decide you want to do your submissions yourself then using a good piece of software can make your job much easier. Here is a quick list of some of the popular software for you to check out:

SEO Elite

http://www.seoelite.com

Internet Business Promoter

Home

WebPosition Gold

http://www.webposition.com/

Web CEO

http://www.webceo.com/

Of course there are many more available. and you can find one that’s perfect for you by doing a quick search in your favorite search engine.

Make sure you look for your next issue soon. We will be talking about the importance of your referrer logs.