For these statistics, the source said, the numbers were rounded up from 2020 to 2023 with a constant growth rate of 0.4%. According to a 2018 study, only 16% of U.S. companies find it effective to provide real-time customer interactions across all touchpoints and devices, demonstrating how important it is for businesses to use CRM technology. As a premium user, you will have access to detailed raw quotes and background information on these statistics. As a premium user, you will have access to background information and details about the release of these statistics. Customer Relationship Management or CRM, is the technology used to analyze and manage a company’s interactions with customers or prospects. Statistical Accounts: Access to all statistics. The proliferation of customer-centric solutions and actions across all functions of an organization is the main reason why companies in the U.S. are increasingly investing in real-time customer analytics. The goal of CRM is to improve the relationship between companies and their customers to increase customer loyalty and ultimately increase revenue. You can download these statistics only as a premium user.