B2B Prospects – Most of this time on the Internet probably

Most of this time on the Internet probably has nothing to do with work – they probably control social networks, watch funny videos, read news, look for what to do in the region, and so on. For example, you can expect many of your potential customers to spend some time outdoors watching their Facebook news feeds, posting photos and videos on Instagram, and even reading articles on LinkedIn. After social media, multimedia is the second most popular online activity, representing 14% of the time Americans spend online. Through a healthy combination of brand awareness marketing, you can influence potential customers’ purchasing and hiring decisions, even if they are not sitting at the negotiation table. Social media is currently the most popular and accounts for 20% of the average time Americans spend online. The Forbes Communications Council is a community of senior employees in the fields of public relations, media strategy, creative agencies and advertising.