Through its efforts – based on popular recruitment themes such as innovation and quality of life – the company increased the number of applications received by 52%, received the 2018 Content Marketing Award for the best use of LinkedIn for content marketing and even forced a leading Brazilian personality to look for a job and apply for a job. In addition to being picked up by the industry’s leading news agencies – and winning the Award for Best Use of Video in Content Marketing 2018 – it reached the marketing brand driving a 3.571% increase in traffic to Kantega’s career site. In addition to posting job vacancies, MailChimp also creates content that helps eliminate stress and uncertainty in the job search, such as this article on the career page that describes the company’s hiring process, from application to offer. The content includes not only interviews with department heads and employees, but also highlights the cultural values the company cultivates outside the office, such as the importance of giving back to the community through volunteer work. In his keynote speech at Content Marketing World 2018, Andrew Davis shared a fascinating Capital Group recruitment campaign. Many companies are turning to content marketing to reach potential candidates and to retain and support their current employees. To meet these expectations of the information age, hiring companies can use their content to highlight the ways in which they encourage self-education and value lifelong learning. In order to change the perception of professional potential from an inflexible bank to a forward-looking employer, Cielo has created a series of LinkedIn videos in which former program participants talk about their professional lives. As a content strategy consultant, Jodi helps companies assess their content and resource needs, build infrastructure and operations, and create compelling articles across multiple channels and media platforms. Instead of static coverage, Microsoft presents a compelling video of employee photos and testimonials that speak to the benefits candidates seek today, such as a corporate culture that emphasizes diversity and recognizes employees’ unique ideas and contributions. The Jaguar Land Rover is competitive, so it may make sense for your company to create content with the goal of bringing the best candidates to the top of the interview list. A business climate characterised by mergers, consolidations and restructurings, combined with the impact of significant personnel losses, such as the start-up culture and the emergence of the entertainment economy, has put an end to the era in which employees would likely remain in one company for their entire career. A day in the life of a Cielo Bank employee: Although Cielo Bank is one of the leaders in the Brazilian credit and debit card market, the company still sometimes has difficulty attracting young and creative financial experts. Booking.com increases professional experience: video also plays an important role in reservations. com, as the travel site has produced a channel on YouTube, Planet Booking, dedicated to presenting the details of your desired office experience. Social media is now an integral part of the workplace, as employees must use key platforms such as Facebook, LinkedIn and even YouTube to share corporate events.