Think Micro – Influential marketing works because

Influential marketing works because influential people have created a link with their followers that allows their messages to bypass ad blockers, says Jessica. “Microinfluencers work best for small and medium brands,” says Yuval Ben-Itzhak, CEO of Socialbakers, a social media marketing agency. Jessica Butner, Senior Manager of Influencer Marketing at Go Fish Digital, defines microinfluencers as accounts with 10,000 to 500,000 followers. His research, which found that three-quarters of influential people are microinfluencers, also found that paid influencing sites work as well as biological sites. More than 75% of Instagram’s Influencers are microinfluencers – defined as between 1,000 and 10,000 followers – according to a recent Socialbakers study. Influential people in this field, “he” says, have more business acumen and experience working with brands than those with fewer than 10,000 followers. “We’re all microinfluencers because they tend to make us the best offer for the money we invest,” says Raj Vardhman of online marketing agency 99Firms. Allison Schmidt, Marketing Director at Get Online NOLA, classifies microinfluencers as any profile with less than 10,000 followers. They reached potential customers by email, which worked well because microinfluencers aren’t usually inundated with thousands of emails and don’t have a management team like macroinfluencers, Allison says. “Brands should examine the current and past performance of the influential person, as well as content policies and references to competing brands,” says Yuval. It’s because they have enough experience and opportunities to choose to work with brands they really believe in, and they’re not too saturated with sponsored content,” Jessica explains. The Must Know Influencer Marketing Trends study examined 12 million people who influenced instagrams between 2018 and the first quarter of 2019, “This is accomplished through the authentic relationship between the influencer and “his” followers,” says Yuval. In this case, our goal was to increase the reach, awareness and followers of Instagram, and we succeeded,” says Allison. “We can see a dialogue between followers and influential people with fewer followers,” says Raj.