Your Social Media – One easy way to create a great customer

One easy way to create a great customer experience is to engage customers on platforms they’re already familiar with: social media, messaging apps and other digital channels. Many brands have already embraced social messaging and integrated it into their social media and customer service strategies to address a range of customer engagement and service challenges; others are just getting started. By integrating social messaging into your social media and customer service strategies, you can ensure that your teams have the tools they need to perform successfully. Similarly, social messaging allows brands to integrate customer data into their messaging platform to communicate with customers in person, even on a large scale. By understanding your target audience, you can develop more effective social marketing strategies, provide a better customer experience, connect more closely with your customers and develop better products. Social media and social post data can help you understand what people think about your brand. This empowers brands to proactively address social media issues and eliminate common customer service frustrations. With Hootsuite Sparkcentral you can easily set up proactive messaging, automated workflows and bots to create memorable customer experiences that create lasting and meaningful connections. As customers adopt new behaviors, the popularity of social messaging apps is paving the way for optimized, conversational experiences. To enable personalization across the company, set up messaging bots and embed automation into customer interaction and service workflows to address repetitive issues. The social messaging phenomenon has completely changed the way people interact with brands, and as the pandemic has forced people to shift all of their social and business interactions to digital channels, the messaging trend has only accelerated.