NOW | Schaefer – Friends customer service is the new

Friends, customer service is the new word-of-mouth marketing, the new customer data center, and quite possibly the biggest source of untapped marketing opportunities for you and your business. In fact, I would argue that customer service is the single most important issue facing the marketing industry today. It’s a goldmine of opportunity that most companies are missing out on because they view online customer service as a cost rather than a strategic opportunity. Let’s meet today to talk about how B Squared Media can revolutionize your online customer service. If you have a large number of online customer interactions and are not thinking strategically about customer service, let me help you. There is another obvious strategic need related to online customer service that 98% of businesses are unaware of. The current state of online customer service reminds me of how we perceived IT in the 1990s: it was a help desk, a cost center to be cut. This evolution and the growing need for an aggressive online customer service strategy should not be taken lightly. The experience of online shoppers is now passed on by word of mouth. In my book, “Marketing Rebellion: The Most Human Company Wins,” the key point is that the customer is the salesperson. Ever since the pandemic, I’ve been hearing more and more stories of bad customer experiences online. Many companies are at a tipping point when it comes to customer service online. When I was young and growing up in the business world, my boss had a sign hanging on “his” desk that said,A dissatisfied customer is a terrorist. “‘ That’s too strong. But you probably know what I mean. The rush to digital services is disrupting the customer experience online. The marketing function is increasingly responsible for a 360-degree view of the customer experience. Focusing on world-class customer service is a short-term strategy to make your company stand out.