With a sales demonstration, you can show a potential customer how your product or service will exactly meet their specific needs and mitigate any problems they may encounter. To repeat, a sales demonstration is the process by which a potential customer receives a demonstration of your product or service. This allows you to tailor the demo to the specific needs and situation of the potential customer, who is an important part of a successful business demo. A sales demonstration is a presentation made by a sales representative to a potential customer to show the characteristics, capabilities and value of the product or service. The purpose of a sales demonstration is to create a sale, while the purpose of a product demonstration is to show an existing customer how to use the product or service in which they have already invested their time and money. Customize the sales demonstration to fit the needs of the potential customer. Before, during, and after the delivery of each sales demonstration, it is important that you listen to both the prospect and your colleagues. The first step in the sales demonstration process is to find your potential customer. For example, if you decide to offer a video conferencing sales demonstration, make sure you have access to software such as GoToMeeting or Zoom that facilitates screen sharing, personal video chat, messaging, calling features and more. Plan questions for each tool or section of your demo to make sure your prospects follow them, understand their descriptions, and understand how these tools can help them solve their problems. As the representative delivering the demonstration, you should have a thorough understanding of the potential customer’s needs and issues, as well as what you are working for. Before entering the sales demonstration process, let’s consider the difference between a sales demonstration and a product demonstration, because they are often confusing terms. The sales show steps are a bit like an adaptable script that you can refer to and draw from to make sure it provides a consistent and professional brand experience to all potential customers. Set it up at the beginning of the conversation and make sure it is continually injected into all other parts of the sales pitch to build a humane and trusting relationship.