Here are some content marketing tools to help you develop

Here are some content marketing tools to help you develop new themes, identify the questions people are asking today, and create specific themes for your content calendar. To develop an effective content calendar for next year, you need to define your goals, know your target customers and understand the customer journey. To take the pressure off and avoid additional stress, we’ve put together a comprehensive guide to guide you through the process of creating a strong, effective content calendar and empower your team to develop strategic content throughout the year. Once you know your topic and have a plausible content plan in place, the next step is to choose content formats that fit the topic, your assets and your target audience. Are you responsible for planning your marketing team’s content calendar for the entire year? It can certainly seem like a daunting task. You can create a content calendar using a simple spreadsheet like Microsoft Excel or Google Sheets, a physical calendar, a content calendar application like CoSchedule, or a project management tool like Trello. After doing keyword research and before creating a content calendar, you need to create a content publishing calendar that you can stick to. Below we’ve selected some terms that you can use to create relevant content marketing topics for our example client. This is the only way to identify, plan and organize the most relevant content topics and formats to engage your audience throughout the year. Your content marketing strategy should target consumers at each of the three stages of the buyer’s journey: awareness, consideration and decision-making. The first step in identifying relevant content ideas is to make a list of questions and topics you already know are being asked in your industry. Michael Brenner is a leading CMO, content and digital marketing influencer, international speaker, author of “Mean People Suck” and “The Content Formula,” and CEO and founder of Marketing Insider Group, a leading content marketing agency. Highlight the months with the highest search volume to maximize the SEO traffic potential at the right time of year for every piece of content you publish. Our content creation services include keyword strategy, content planning, content creation, regular blog posting and SEO.