According to the latest Nielsen study the size of the

According to the latest Nielsen study, the size of the U.S. podcast audience grew in 2021 after leveling off in the second half of 2020, with growth coming at the expense of lighter and home listeners. About the study: The report is based on data from the Nielsen survey conducted in May 2021 among adults 18 and older in the United States. The report is based on data from a May 2021 Nielsen survey of adults 18 and older in the United States. Ayaz Nanji is a digital strategist and co-founder of ICW Media, a marketing agency specializing in content and social media for tech companies. Half of podcast listeners in the U.S. now listen to podcasts at home, up from 40 percent in August 2018. Researchers found that the number of podcast listeners is increasing across all age groups. About 20 percent of podcast listeners in the U.S. are now aged 55 and older, up from 16 percent in August 2018. Comedy is the most popular podcast genre in almost all age groups, among both men and women. Get access to the B2B 2021 + one year PRO Online Forum. He is also a research writer for MarketingProfs.