What about a company that has private and corporate clients? How can they enter the target market with such a large client base? Apple is a collection of product design and innovation guides. Like most large companies, Atlassian uses segmentation of target markets to explore different markets and share their unique value propositions, terminology and values. But what does it look like when you’re looking for a target market? Fortunately, Apple’s wide range of products means there’s something for everyone. For example, if the target audience is an athlete aged 13-25, the target audience may be an athlete aged 13-16. The target audience or buyer is a matter of urgency and the person on the other side of the box. Next time you drink your cold broth, think about the target market for the best coffee destination in the city: Starbucks. The target market is a group of customers to whom your products and services are addressed. You work with athletes and a fitness audience, but we know that a good definition of a target market cannot be that broad. This tells us that while Atlassian can work with virtually anyone who develops software, it recognizes that its performance will change with every market segment. Choosing the right audience can tell you a lot about your company. The target market can be segmented using different variables. The next clue we have in your target market is the location of your business. And this is a subset of the target market in the broadest sense of the word. The target consumer is the person who is more inclined to buy your product.