Pick Better Metrics – Setting goals is the first step in

Setting goals is the first step in defining a marketing strategy for valuable content, but how do you know when these goals will be achieved? It is impossible to know whether you are close – or far – if you do not know how to measure your journey. Visit John Hall in the world of content marketing to learn how to make the most of your time, to focus on what’s important for your return on investment, and to learn more through dozens of sessions. However, a market research study by CMI’s B2B Content Marketing Research in 2019 shows that only a quarter of marketers say they have control over the parameters they choose. It is important to understand the key measures to keep pace with the development of your content around the world. Even more specific interaction data, such as the number of clicks, does not necessarily indicate which content attracts new customers. These figures are important, but unreliable when it comes to understanding how content distribution generates potential customers. No matter how important inventory and article reviews are as indicators, they do not give a complete picture of brand recognition. To document the content of your plan, you need to set clear objectives – and follow clear measures. For example, the content we created for our calendar time management blog has led to a significant increase in page views – almost entirely in the form of organic search traffic. But if you know what you want to achieve with your content, you can focus on the parameters that are most appropriate for monitoring. Modern text analysis software can provide a good overview of the types of words and feelings that people use to describe your content. Perhaps the most common way to measure demand generation is to measure the amount of content shared. If you look at examples of user interactions, you will see how users handle their content.