Email Really Well – Epsilon’s report for the fourth quarter

Epsilon’s report for the fourth quarter of 2018, Email Trends & Benchmarks, shows that the average simple level of opening business e-mails is almost twice as high as the level of opening marketing letters. Linking promotions to popular news events by email ensures greater relevance and engagement, which is best understood by senders. It was amazing – banks are not known for their email marketing, but Nubank is different in that it really thinks about its email services and adds some marketing to these important messages. Interestingly, even the most important Brazilian channels reach an average reading speed that is slightly lower than the global average. Cheetah Digital calculates the average value for an open e-mail message at ±R$1.50, while Bluecore shows an alternative cost of eliminating the e-mail message at ±R$70. The last stop in our series of World E-mail Returns was in Sao Paulo, so I decided to find someone who writes very good emails in Brazil. The best Brazilian senders can also link their emails to high-level news and events. Evano creates relevance by counting down, and the free market makes “his” emails even more efficient with a merry-go-round of different options that a potential buyer can consider.