The demand for digital advertising is at the heart of WarnerMedia’s demand for its efforts to increase sales, a person familiar with this topic, suggesting that Madison Avenue is more willing to turn to some of the most traditional suppliers in the industry for the latest forms of video marketing, as they are interested in how much it costs to spend on traditional television. The company, which for the first time since the acquisition of AT&T has been able to reach advertisers, has seen double-digit growth in areas such as video on demand and broadband video, “he” said. The company’s television, formerly known as Turner, earned $1.3 billion in advertising in the first quarter of 2019. According to him, the company expects commercial advertising to be compatible with other segments of the television market. The company doubled its investment last year, “he” said. But advertisers spent about as much on traditional linear television as they did last year. WarnerMedia sold advertising commitments on assets such as CNN, TBS, TNT and the Cartoon Network, as well as some union ads for Warner Brothers products. Leaders on both sides of the deal expect the total volume of transactions to grow by 5% this year. HBO programs do not include advertising. JavaScript is needed to send comments.