Hidden Metrics – By understanding tracking and improving

By understanding, tracking and improving their email experience, marketers can not only increase their ROI, but also protect their email programs. In our annual Hidden Metrics Benchmark document, we set benchmarks for seven indicators based on what you need to track. E-mail remains the primary channel of communication with customers, and its efficiency continues to improve. Read the report to find missing data and new ways to optimize your program. Starting in 2019.