With 1.2 million apps on the iTunes Store it can be as hard to attract attention and increase adoption of your own app as it is to create it yourself. But what about getting people to use it? Just because you build it doesn’t mean they’ll come. If everything goes as planned, it will increase content consumption, give you a new channel for advertisers, and increase reader loyalty. Increasing acceptance rates and managing your application shouldn’t be child’s play, but it’s not necessarily an overwhelming process. The first step is to convince people that downloading your application is worth it. So you simply invested time, money and a lot of confidence in a new publishing application. Keep up to date with the latest news and tips on marketing, sales and service. How many times have you downloaded an application just to stay in a folder and forget it a few days later? Don’t let your application be forgotten.