Content Noticed – In “her” presentation ContentTECH

In “her” presentation ContentTECH, Content Constellations: Metadata Strategy for Beautiful Nerds, Anna describes how the right metadata strategy can make brand content accessible and relevant. As a result, Anna combined internal and external taxonomies and allowed Red Hat to inventory and monitor all content through analysis and performance data. “We can express values and talk about problems our customers are trying to solve, not say, “Okay, you’re interested in Linux, so let’s introduce you to Linux content until you feel depressed,” explains Anna. A metadata strategy, when used correctly, can lead to an increase in the percentage of brand content. Anna explains, “Well, are you interested in the API? We will send you a report containing all API-related materials as well as materials related to a specific product using the API. “With a single taxonomy, we can provide people with a content inventory that covers everything from the release date to the quarterly theme, so people can mix and match. When Anna talks about metadata, taxonomy and tags, some people’s eyes disappear, even if they decipher them in an interesting and fascinating way. For Red Hat, flat taxonomy simplifies the process of labeling content owners and speeds up the exchange of content within the organization. Look again: Use the examples in this article to identify the desired business benefits and then look again at how metadata management can help you. As a regular reader of the Content Marketing Institute, you know how important a documented content marketing strategy is. According to Anna McHugh, a librarian and content curator at Red Hat, factors such as availability, relevance and quality contribute to the underutilization of content. As Anna says, “Content constellations allow our potential customers to explore them in a much more sophisticated way. As Michael pointed out, “identifiable things” can be content and more: brand customers, visitors, the devices they use, where they come from and so on.