Site-specific content may be more difficult to find depending on the target audience and industry, but it is also very relevant to the local audience and could give you a competitive advantage by differentiating you from your competitors who focus solely on national content for potential reach. There are some high-level qualities you could aspire to, such as exchanging content with authors you know and trust, or using articles that present your brand in a positive way, but if you want to be successful in the long run, you have to think in terms of high-level concepts and how these concepts are linked to your brand content strategy. should I retain content aimed at the general public or content strictly aimed at a limited subset of that audience? This is the dilemma between niche and generalized articles. On the other hand, the selection of content tailored to a particular niche allows small segments of the target group to be addressed whose needs or beliefs differ from those of the “general” population. These four dimensions of content preservation exist in a spectrum; both extremes are “right” in themselves, but you have to think carefully about where you want to be in the search and collection of content for your brand. Even if you think you understand your audience thoroughly, it is still a good idea to play with different approaches to content preservation in order to objectively test these hypotheses. You can use it to research and promote your own content creation efforts, while keeping your audience informed and educating them on topics related to your industry as they are covered by others. By creating a healthy content mix, you ensure that you meet most of your readers’ needs, and by experimenting with different types of content, you will learn more about how your audience reacts to different types of content. The content of the slots will be of great importance to them and will generate their interest at the expense of alienation from the general public. Of course, content written for a national audience has the potential to interest everyone, but it does not have the relevance of a local article for their niche. Walking with general content that can be read and appreciated by all will greatly expand your potential audience. Therefore, most content retention campaigns should offer readers a variety of different types of content from different categories. The compromise, however, is that the content is not as relevant to these readers, as they cannot make assumptions about their needs, experiences, values, etc. Instead, their needs will be situational; in some cases, niche content may be better, and in others, overall content will work better. In summary, niche content is better for retention and long-term relationships with readers, while general content is better for simple reach. Fashionable content is good if your goal is to reach as many readers as possible and as quickly as possible.