Collect your own social media statistics and use the existing data your company or customer already needs to know who is interacting with the company and who has good prospects for the future. Social media marketing statistics can show you the current state of the business, where it could go, and how to ensure that your business continually reaches customers where they want to be reached. With over 40% of the world’s population using social media, it is essential that your company develop an effective social media strategy to reach the desired audience. Find exactly where your company or customer wants to go with your business and social media numbers. Use these statistics to your advantage to understand what you need to do to use social media effectively for your business. All these statistics have provided you with the data you need to work with – now is the time to use your knowledge and create your own social media consultation proposal. Many companies use external social media consultants to manage their voice and online reputation. When you are hired to manage a company’s social media accounts, it is important that you are aware of social media contributions, accounts and past experiences. Familiarize yourself with existing social media. Once you’ve collected data about your competitors, one of the most effective ways to use it is to find out where there may be gaps in your services that your company can fill. Social networks are everywhere. Always make sure you are faithful to your company’s or your customers’ brand by consulting existing documents, such as guides, guides or branded books. Let the data determine your social strategy. Once your research is complete, you can create useful characters that will help you better understand and categorize customers.