Although “their” social media accounts have contributed to the growth of the Tesla brand, the same accounts hurt the company if Musk doesn’t use a filter. Marketo recommends that brands create a social media guide that allows for quick responses. By next year, hundreds of other companies will find themselves in the social media turmoil they themselves have created. We are in April, but in the first quarter of 2019 there were more than their share of problems with social media. Social media marketing is like home repair: everyone thinks they’re experts – until they learn the hard way they’re not. Brands should put more emphasis on social media, but many won’t by 2019. Instead, he defended his use of social media and characterized the SEC petition as a “radical reinterpretation” of the judge’s order. Even companies that work all day with social media personalities are wrong. Social media and politics mix like fire and gasoline. Everything they do on social networks can be investigated. The managers of the Tesla and SpaceX brands must live in a state of constant fear and wonder what Musk will say next. But while nearly half of all users neglect brands that publish boring content, the greatest danger is actually the ill-conceived content that will prevail. But with clear limits on what is acceptable, brands can create compelling content without having to worry about going beyond the bounds.