Therefore, when you reconsider your content retention strategy, you should also reconsider the tools you use. A realistic timeframe depends on your time and topics, but it can vary from three months to a year, and it also depends on your dedication to content preservation. Conversely, if you are a curator of content on topics you have already covered, but your current audience is not interested, you will see few or no positive results from your efforts. But if you are likely to succeed in preserving content, others have difficulty justifying the time they devote to preserving content. If you start without a slot, it may be best to choose a slot in which you have some experience so that you can add insightful comments to the content you create from other sources. If you choose to present content on topics that do not match your experience, you will have difficulty attracting an audience. Before we analyze what you can do to correct a situation where you see few or no results with content retention, we’ll see why you fail. Develop, learn, and change your strategy as needed to stay in the game of content preservation. When you share your stored content, you share it on channels that favor specific people in your audience. In my experience, many people own content because they think it’s a quick fix if they don’t create their own quality content. We no longer know that content retention is a way to stimulate their content marketing efforts. After creating a content preservation strategy and following it closely, be patient. Successful content preservation is not a scientific rocket. Yes, there are tools that are necessary to properly preserve content. Some people can’t preserve content because they haven’t been there long enough. A tool like Scoop It allows you to do much more than just search for content for preservation.