Lush UK – “Given the time we all spend on social media the

In the same year, Statista discovered that social media users are more likely than in any other industry, including clothing, personal care and retail, to be in contact with the online beauty brand. The brand may not go the way most companies do, but it may accidentally turn into a canary in a coal mine – proof that the brand lives or dies through its social media accounts or not. Oliver Yonchev director of the social marketing agency Social Network, called the movement a protest that manifests itself in an industry-wide sense against algorithms. The company claims that social platforms make it difficult to communicate with clients. She believes that Lush UK’s decision to stop providing social services is a mistake, and notes that social platforms should not only facilitate interaction with consumers, but also listen to their followers. A luxury British cosmetics company known for its bathroom cosmetics launched a big bomb on Tuesday when it announced it had said goodbye to some of its corporate accounts. “Social media are increasingly preventing us from communicating directly with each other. Sellers should take note of Lush UK’s decision to stop social activities. Brands find it harder than ever to reach their own audiences organically through social platforms. Social media marketing agents are innovating. The departure from the only marketing channel that customers and potential customers can respond to sends a signal that the company is not listening to its audience,” Jingiss said.