Although incoming calls remain very important, a secondary measure for marketers wishing to increase search traffic should be the availability of social networks. Just as you optimize websites for page headers and keywords, check your social media profiles to ensure that they reflect your site’s search engine optimization strategy. These buttons will not only help increase social networking traffic, but will also play an important role in ranking search engines today and in the future. As a marketer, it is important that you have social networking buttons on your blog and website to encourage visitors to share content on social networks. Thus, by creating and maintaining high quality content, you not only define the reach of social networks, but also create inbound links. For more people to be able to share your content on social media, you need to increase the number of fans or subscribers in your account. The key to understanding that social media and market research should work together is to think about a problem that affects both the research and the social decision: collecting information. Research is a huge source of clients, but social media is becoming increasingly important as a marketing platform. So, if you show interesting content on social media that is incredibly easy to view, you can see an increase in traffic. Meanwhile, this cannot be a big obstacle in your ranking or the ranking of the entire site, especially if you are in the beginning, social media marketing can not cause you any harm. As mentioned earlier, data from social media is becoming one of the factors in search engine rankings.