Data Quality Impacts – Once you have good email addresses

Once you have good email addresses in your database, you want them to stay that way. Research on feedback channels shows that even if primary addresses only appear around ¼ in a typical B2C list, they generate more than 80 percent of the total number of openings. The best approach is to set up an email verification API to validate new addresses at the time of capture. In this function, he works with his industry colleagues, such as brands, agencies and service providers, to make the interests of the email industry accessible to a wider audience. Regardless of the method used, be sure to include only real email addresses in your program. Guy is a strong advocate of the intelligent use of customer data to control reactive email programs. Royal Mail in the UK has published a pre-GDPR report showing that the average cost of contact details with low-quality customers is 5.9% of annual revenue. It is important to review all options for capturing email addresses. A good rule of thumb is to consider the shipper’s business cycle – if transactions average once per quarter, approval should not exceed twice that period. The best day in 2017 for email is this month.