As a content marketer, you want people to click on your games. If you want your readers to click on your headlines, please provide proof. Sometimes I write the title before I write the design and content. When people return to their search results, search engines consider this first click as the interval between search and discovery. This means that readers click on headings compared to other headings. This will help the reader decide whether to click and continue reading. This may seem obvious, but it is impossible without effective headings. In other cases, I draw and write the content first. Bonuses: Download a free guide that shows you how to increase your social media involvement through better audience research, more customers and easy-to-use Hootsuite social media software. And if you write it right, the reader will want more. Write one of these terms on a note, take it to a room with like-minded people and ask them to write their own interpretations. Then write a few headings based on the article. They will stop and start instead of clicking and reading. The bait titles are made up of words and symbols that make you curious.