Community Around Your – Jono Bacon: For example a client

Jono Bacon: For example, a client I’m currently working with, we’ve created a community that focuses exclusively on their executive clients, right? So these people won’t go to a forum. Jono Bacon: A lot of this, what I’ve seen, is essentially good leadership, right? So, for example, if you have leaders who are open, transparent, and able to deal objectively and deliberately with difficult issues, you can have that kind of emotional response between a company and community members in a constructive way that isn’t limited to gossip and disputes. And I want people to be able to help and support in a kind of forum community. “We define the value, then we say, “Well, support is our personality. “What we’re doing now is saying, “Well, what do we have to do to build this community enough? Okay, well, we have to build a forum. Jono Bacon: But this emotional bond between people is something that we all want and that, if it can be used in the right way, the community is incredibly powerful because what can be generated are years and years of commitment and positive relationships with customers and users. Jono Bacon: So we tend to see a lot of things, especially online, where people invent all these hackers and approaches? You know, examples you gave, like social media, content, advertising, all those things. Jono Bacon: And what’s interesting is that people tend to psychologically imitate the people who respect them, right? This is one of the reasons why if you have a terrible leader on the scene, you will often have bad behavior. Jono Bacon: For example, imagine someone going to your community where you want them to ask you a question, or want you to do your product, and do a great job. Jono Bacon: So what we want is to let people come into your community and stay close. Jono Bacon: Well, you have to be careful because there’s a psychological curve where when you reward too many people, you concentrate on the rewards. Jono Bacon: Yes, everything for everyone? Yeah, you’re right, John. John Jantsch: And I think that’s where “he” is? I mean, I think people probably think, “Yeah, we’re going to create a community and it’s going to be great. Jono Bacon: But there’s another community within the same organization that really focuses on the people who implement their products. Jono Bacon: Before all this technological development, people would come together to form local communities. Jono Bacon: And people tend to be impulsive and we tend to get into echo chambers. Jono Bacon: So basically what I found to work on, to connect it to an arc, is that the best thing you can do is look at these pieces one way or another. Jono Bacon: So there are many examples of people forming local meetings, local groups.