Adobe ’ – You need to clearly define the exact cost of each

You need to clearly define the exact cost of each content or marketing campaign to determine the exact return on investment. If you have already used an ATM marketing approach, it is useful to use solutions such as Adobe Marketo to create account profiles, validate accounts, evaluate accounts and optimize your model. It is important that the system you use can mark and track each content you create and link it to your customer account to generate a specific return on your investment. Start by reviewing the current results of all the marketing strategies you use, based on your account or not, to identify parameters that can lead to improvements. What is the difference between your ATM configuration and a traditional configuration? How long does it take to identify and convert accounts? What are the measurable effects on your results? We would like to hear your experience in the comments. If some content elements do not add up the numbers, adjust the results and test them until you find the most effective strategies. Of course, conversion is a direct return on investment, but not immediately seeing the money reward for your marketing campaign, it doesn’t mean it’s a complete failure. And while marketers are on the road to buying, they can create even more personalized messages and collect better data to improve their experience and increase the average order value in the future. When it comes to ATMs, you need to set realistic goals based on your team’s current performance and skills. You also want to know the exact figures for comparison purposes to determine whether ATMs are more useful than the strategies used in the past. Customers want to feel important and be recognizable brands, so strategies such as adaptation are very effective.