Customer Stories – Over the past three years the way we

Over the past three years, the way we manage content has changed significantly, from gathering customer feedback to a strategy that integrates everything into a strategy that supports our business goals. During this time, as a company, we have begun to understand what content we produce, what role content plays and how we can look, constantly develop, measure ourselves and ensure that it delivers the desired results. This means that some types of content can be judged by its conversion, while others can be judged by its impact on relations with the government or the number of media they deal with – all of which stems from the problem you are trying to solve. We talked to Erin Smith, director of strategic communications for the Xero Communications team who continues to think about how Xero can use content to really help small businesses succeed. Determine what to do with your content, write it, look at it and show the companies why it’s important. This may be obvious, but it is important to think about what you want to achieve with your content. This approach is invaluable when it comes to sharing our clients’ stories with the media, government and business and stimulating conversations that can really improve the lives of small entrepreneurs, their consultants and their communities. Creating content in a bubble is easy and straightforward, but you often don’t say what to do. Content can cross borders, and the goal of an international company is to work together. The goals are specific to different types of content, and we should always be sure that we understand from the beginning what this content has to offer. From there, our team has developed a plan to align our content with business objectives. Or you can make a concerted effort to attract inbound traffic and improve your SEO position with the help of our small business guides. Each of them has very different metrics.