Ways Brands Can – It is not enough for brands to just talk

It is not enough for brands to just talk to these generations of young, almighty consumers, or even talk to them, to understand the problems they believe in, but they must have a real willingness to actively help them with their daily problems. Brands that are rewarded as often – beyond the simple marketing approach of speaking their own language and being truly perceived as part of their club by culturally perfect citizens around the world – must build relationships that will last a lifetime. According to YBrands, Gen Z and Millennials Dove, for example, Gen Z and Millennials Dove voted last year as the most trusted brand for individual beauty and personal empowerment issues that made beauty marketing campaigns famous. In the same survey, 59% of young consumers said that brands should bring moral support and show that they understand their struggle. Not surprisingly, Generation Z and older consumers also want brands to know how they feel. Instead, I will provide you with three proofs that culture thrives and how brands change it for the better if done right. They are ready to stick to brands that deviate from cultural norms and respond to this variability. Brands like Nike by Rihanna and Fenty Beauty not only reflect but also promote culture. Gen Z and Millennials expect brands to express their position in key areas and influence change. For example, Woodstock and Live Aid paved the way for Childish Gambino, while Rihanna and Cardie Bee boycott the Super Bowl in solidarity with Colin Kepernick of SFL. More than half of the Z generation and the millennia-old generation are connected through social media to people in other countries, and more than a third of them identify themselves as citizens of the world rather than as citizens of their own country. Recently, Dove joined the Royal Coalition to push for legislation to protect black women who prefer to use their hair at work. What is your secret? They appreciate your commitment to youth culture and your social consciousness to achieve real impact.