The e-commerce CVR is also a useful measure that you can follow over time to see how the improvements you make to your website, product categories, product descriptions, ordering processes or some other aspects of your webshops have a real impact on your business results. The e-commerce conversion ratio is the ultimate measure for merchants who want to understand whether the changes they make to their website have a positive or negative impact on the number of visitors that ultimately become customers. You can bring 50,000 visits per month to your website through ads, but if your website has a poor user experience, your ads are misleading, or your product descriptions don’t effectively communicate the value of your products, you can only convert a small percentage of this traffic into customers. Even if you don’t use a tool that summarizes the visits and conversions of your product page or website in one place, you can use a table to track your e-commerce on different platforms over time. E-commerce is the ultimate optimization puzzle – from individual product pages to filtering mechanisms and their payment order, each of your decisions has the potential to greatly influence the sale of a particular product. First, you should always consider product dimensions, material specifications, warranty information and any other information essential to your product purchasing decision to avoid losing potential customers who are concerned about an important detail. If you don’t have a solution that allows customers to automatically leave evaluations, collect quotes from people who have already bought from you and add more to each of your product descriptions. Because an e-commerce site can be expensive to maintain and complicated to organise, you should check regularly that your online presence is stimulating a significant number of customers and sales for your business. If you have excellent reviews, consider sending them to the product pages to see if the social evidence affects the purchasing decisions of potential customers. Frankly CVRs in e-commerce vary considerably, and if you want to compare the conversion of your own website to someone else’s, you should try to find common conversion rates for your category. It also allows people to ask questions about your brand, shipping and return policy and anything else that is not related to the product without leaving the website of the product they are about to buy. This means that more people are likely to make purchases and that the revenues of these additional customers will be able to compensate for the losses by paying their shipping costs. On the other hand, if you sell something like personal care products, you can write a completely new copy to describe for whom each product is suitable, the different sensory elements of the product and the appearance of the product. You can try to add videos that show your product from different angles and allow people to see it in action.