Gen Z – Of course TikTok started with Millennials and Gen

Of course, TikTok started with Millennials and Gen Z users, but brands also use it? Recently, TikTok added advertising and hyperlinks to the platform. Problem: Brands that want to attract an audience in TikTok can publish problems that encourage application users to post their own videos in return. The uniqueness of TikTok is that its users often call it “a positive and fun space”. “The platform’s functionality contributes to democratization, which has led to strong resistance to psychological harassment. In addition, TikTok offers a discovery page with tabs based not on the number of subscribers, but on popular trends and jokes, giving users a fairer chance to become famous. TikTok users can shoot synchronously on the lips or make comic strips in video for 15 seconds, and can access a database of songs, audio clips and effects. Bytedance, the owner of the application, even claimed that the Chinese version of the application added the “Buy Now” feature in 2018, which invested $29 million one day before 2018. These figures mean that e-commerce is a safe consideration for the U.S. version of the application and another potential source of revenue for leading brands. Last year, TikTok became a social media giant, beating Facebook, Instagram, YouTube and Snapchat in monthly newsletters in September 2018 and handling more than 1 billion downloads in the same year. Wherever the media experience is broadcast, you’ll find brands ready to join forces and it’s time for TikTok. Instead of the original and preserved aesthetics that dominate platforms such as Instagram, the TikTok community, a community of daily unworthy holidays that share humiliating karaoke videos and viral challenges, creates an almost radical acceptance culture. TikTok offers brands the opportunity to look behind the scenes of their business in a more individual, relaxed and confusing way. While it is advisable to think strategically before using the new technology and platform, the popularity of TikTok shows that it is time to think creatively about how to integrate the platform into their content marketing plans and strategies.