– Validity Blog – If your theme was about gift ideas for

If your theme was about gift ideas for the holidays, don’t suddenly make the mistake of offering something completely different. To avoid falling into either category, consider the following tips when designing your email creatively. Although it can take a lot of work to create a creative email with lots of tempting photos, sometimes the photos break. If your offers don’t match what customers have signed up for and expressed interest in, they have no reason to click and spend more time on your brand. When creating your call to action, remember and make sure to code your CTA in HTML and not in images so that it appears in all cases. Your CTAs should be easy to recognize and use.