Financial Services Content – A successful marketing

A successful marketing strategy for financial services content must be built around education, relationship building and trust – in a compelling way that builds audience loyalty. Regardless of the format, marketers recognize that financial services content can help reach new customers and retain existing ones. The good news is that 91% of financial marketing companies say their marketing budget will increase next year, according to Brand Point State of Content Marketing for Financial Services report. If you’re looking for inspiration, here’s a portfolio of financial services content marketing strategies in action, straight from today’s leading brands. Content marketing strategies for financial services brands must be tailored to the needs of the audience. Request a demo to see how NewsCred can help you implement a successful financial services content marketing strategy. Tip: Don’t use the “banking language”. “Years ago, we worked with a client whose content used so much internal language that it became a liability,” says Epperson. In addition to compliance issues, financial content is often a complex subject. Therefore, trained content creators are needed to find ways to tell stories and share information in a way that is not boring. Despite these obstacles, it is possible to market financial services content that is compelling and ultimately benefits the bottom line. To begin with, there are many restrictions on content in the financial services sector. In collaboration with CNBC, the project aims to “showcase what is new, current and upcoming in commerce, payments and technology for those seeking innovative ways to improve and grow their businesses. “The effort has earned Synchrony a place in the CMI 2019 finals. That’s easier said than done for financial services brands dealing with complex and somewhat “sexy” issues like Roth IRAs and real estate loans. Professional advice: Thought leadership can be very powerful and by partnering with major news organizations, financial services companies can strengthen the voice of their leaders and the ideas of their brand. This gives financial services brands an excellent opportunity to step in and become the credible authority that helps consumers improve their financial lives.