Ways Influencer Marketing – By 2020 we can expect more

By 2020, we can expect more efforts to dot the i’s, such as IRI’s partnership with IZEA’s Influence Marketing software platform, which in a vertical GIC tests the capabilities of its software to isolate brand efforts to work with influencers to increase and track sales. From the death of Instagram’s traditional, almost perfect and brilliant aesthetics to its return to reality, Influence Marketing is destined to become not only an integrated part of a wider marketing mix in 2020, but also an increasingly reliable part of it. In 2020, Influence Marketing will mature, with higher expectations from the public, brands and marketers. From new opportunities offered by audio to growing expectations for trust, authenticity and impact, the shift has begun from teenage influence marketing to adult influence marketing. With the increasing number of companies selling fake trailers and small value permits, influential fraud has become a structural problem across the industry, costing companies approximately $1.3 billion by 2019. We will see more efforts to integrate marketing teams that are trying to link marketing to sales revenue. In a recent Influence Marketing survey conducted 18-34 years ago, only 18% said they were looking for a big fan for a powerful person, but 34% said it was a priority for them to associate themselves with a powerful person. The appearance of influential people may have started with text and then spread to video, but in the audio sector this opens up new opportunities. In addition to the expected transparency of influential people and the brands they work with, marketing teams integrating them into programs will take on more responsibility. While effective platforms and impact tools can help marketers identify and avoid these accounts, they have not provided a permanent solution. In fact, increasing the number of APIs and changing algorithms on platforms such as Instagram can eliminate the possibility of fully assessing and measuring the true viability and effectiveness of an impact factor. The influence of marketing is no longer in its infancy and has reached some clumsy and clumsy puberty. As in the case with social media marketing before it, marketers intuitively know that it deserves a special place in the constantly changing marketing mix, but it is still unclear what part of the marketing budget should be spent and how it should be executed. Unlike social platforms such as Instagram, influential podcasts hold the audience’s attention for a long time, for example, in the gym, on the way to work, at home or in the office. Jay Baer, for example, reaches out to an audience of social media marketing professionals with his Social Pros podcast, while Polina and Brice Lopez present their Super Mamas podcast, which focuses on women’s empowerment and has helped build a powerful community.