The art of cadence is determined by several factors, which depend mainly on the seller’s intuition about the company and the contact sought. Each “cadence salesperson” contacts a prospect via email, telephone or social networks to start a conversation. This e-book answers questions such as: How often should I try to make contact, how long should I wait between attempts, which methods are most commonly used, etc.? However, there are many questions that are not always clear when it comes to starting a conversation and creating a pace of success. Thank you very much! The information has been passed on successfully.