Search Engine Watch – This year we are likely to see more

This year we are likely to see more opportunities to access user trends on different platforms and use this data for market research and social media. Some of the trends that will emerge in 2020 may seem like a barrier for social media marketers. You can’t use targeting, you can’t see how many favors an influential person gets, and it will become increasingly difficult to reach people because everyone is in private communities. Every year, the social media marketing community becomes a fortune teller. Together we try to predict the trends, characteristics and innovations that will happen next year. Trends in social media do not come out of nowhere, and it is easy to predict what will happen next year. At the same time, the third trend in this list means that brands may have to change the way they sell on social networks, especially through targeted advertising. However, we cannot ignore the fact that social media help widen the political and social gap between people, and it may be time for platforms to rethink the basic functionality and algorithms underlying it. Again this is not a new trend – pressure to solve problems with spam, misinformation, manipulation of algorithms and the impact of social media on the mental health of users have long existed. Social networking companies also face a major challenge: how to prevent people from getting confused in their own social networking bubble and how to create echo-cameras that distort their view of the world. This is obviously a broader challenge for our society as a whole. Of course, it is much more reliable to try to predict trends on social media than to say the state, even if we use astrology as a framework.