The use of social media has increased exponentially as

The use of social media has increased exponentially, as people remain inside buildings, resulting in a dramatic increase in traffic for many influential people. With gyms closed, people are flocking to fitness sites like Instagram when celebrities and influencers held live sessions. Live broadcasts are currently the only source of two-way conversation between influencers and those who enjoy their content. Influencers have always used live streams to interact with their followers in real time and generate community engagement. But because people are not interested in this content right now, influencers are thinking outside the box. Social isolation has made this form of content even more popular as people search for digital connections. Social media personalities are proving flexible enough to create content that still appeals to a quarantined population. Because audiences trust influencers more than faceless brands, they are more effective in promoting philanthropic messages. Because influencers often promote their own programs rather than rely on advertising as a source of revenue, they are surprisingly immune to the negative effects of quarantines.