Aviation Gin – The Gin Aviation advertisement used viral

The Gin Aviation advertisement used viral impulses to give us the opportunity to follow what we did not know we needed. The same actress from the platoon advertisement was hired to advertise the brilliant brand of Ryan Reynolds Aviation Gin, in a sequel that tells the story of the women’s platoon. Above all, it’s obvious that the aviation gin ad is an ironic reaction to the platoon’s viral ad. The video was filmed in a very short time – between the announcement of the platoon and the announcement of aviation gin only 15 days. Taylor’s editorial management combines digital marketing and creative strategy with such things as campaign management, new formats and outdoor advertising. In a movement that combined punctuality, a culture of memories and simple product messages, aviation managed to use the infamous moment of another brand with astonishing success. Taylor, based in New York, provides marketing expertise based on creative products and agency advertising for global brands. Spoiler: He drinks gin on an airplane in a bar with two friends and does a poorly designed platoon advertisement. This, along with the blatant spread of social media advertising, has created the perfect recipe for a viral campaign running on the right platform at the right time. But the aviation gin ads were applauded by both advertisers and consumers, not because it was a new concept, but because it came at the right time and fit the context. Immediately after the ad, actor and brand owner Ryan Reynolds took advantage of the drama – and advertisers everywhere piled up to lift the chin off the ground.