Media Examiner – To explore the power of organic content

To explore the power of organic content marketing, I interviewed Larry Kim in the Social Media Marketing podcast. If it’s a fairly general theme that works well and isn’t attributed to anyone – like a study of the core competencies it should have in LinkedIn by 2020 – then it’s possible that Larry might abandon the idea of creating his own content. He will broadcast the same live video on 12 different social channels, and it’s still algorithmically cheap; not as much as before, but still better than publishing static content. Unlike LinkedIn, where it gets slower to publish a lot, people so rarely publish in one medium that there is no duplicate content, which means you have to syndicate your content. Your LinkedIn site receives about 10,000 hits from your profile, and “it” can regularly receive up to several hundred thousand hits from “your” content. Larry receives on average between one and three million visits of “your” content per month. It is difficult to accurately quantify the return on investment of social media content because it is so random. If you only promote content to people who are already enthusiastic about it, you can’t achieve anything with the discussion. I ask Larry if organic content works best on personal profiles or corporate websites. Larry has a few LinkedIn videos with hundreds of thousands of viewers – and not just because he has a lot of followers. Larry recommends making an icebreaker every Monday like “Where are you from? Advertise in your group and you’ll get 400 responses.