Meltwater ’ – For this article we have listed 7 most

For this article we have listed 7 most reliable media monitoring tools to help you get to know your customers, your market and competitors in real time. If you are not looking for an in-depth media monitoring tool but prefer what offers publication, collaboration and monitoring capabilities, then Hootsuite is an excellent choice. The power of Meltwater lies in the analysis it provides: it allows you to create custom dashboards with data relevant to you, from the demographics of your audience to the media discussion around your brand. As more and more companies use media monitoring to gain perspective, media monitoring tools are becoming more complex and accessible. In addition to monitoring publications and media, Agorapulse enables you to find influencers and optimize coverage and communication with integrated CRM. Users appreciate that Agorapulse combines media management with social listening, ease of use and excellent customer service. Although the application itself has no control over sources other than media, it offers many useful integrations with tools such as Brandwatch and Reputology for reputation management. 7 Best Social Media Monitoring Tools for Any Company Social Media is a huge store of knowledge about your market and your competitors. Agorapulse is another two-in-one media tool: while the application mainly focuses on social network management, it also provides listening capabilities for some social networks. To truly understand their customers, companies need access not only to social media links, but also to the rest of the network. The company’s media monitoring tool is called “Analytics”. The goal is to make media information available to all brands, whether they are start-ups, international companies or digital agencies. Avario is relatively new to the media landscape for monitoring and analysis. In addition to media, Awario also covers news, blogs and the entire Internet to give you a global view of your brand presence on the Internet.