Email Marketing Campaigns – Did you know that 80% of

Did you know that 80% of e-commerce companies depend on email marketing to retain existing customers? Shopbop, an online clothing store in America keeps customers with an email address, reminding them of the products on their wish list. E-mails are aimed at the existing customer loyalty base. It kills two birds with one stone: they are informed about the new launch and sales increase. Stash Tea charms its customers with fast email sales. At 18:00, “he” informs “his” customers in a great style with a clear and concise text: “It’s time to celebrate”, because for each customer, the moment when “his” order is finally delivered is the moment when waiting begins. Some e-commerce companies prefer a closed flash sale directly on their website, so that customers can launch the flash sale when they visit the website. Sephora charms its customers by sending them weekly emails with the latest branded offers with recognizable designs, fonts and layout. Email marketing can be useful if you want to stay in touch with your customers. Lucky Vitamin, an American wellness retailer, informs its customers about returned products by email with pleasure and enthusiasm. If for any reason you no longer have products on your website, it does not mean that you must lose customers who want to buy the product. By informing customers about a product in stock, you increase the chances of its recovery. They effectively present their offers using live images and give instructions on how to buy a gift by clicking on the advertising code right in the text of the letter. A common tactic is to offer new customers free shipping, discounted reference information or other small benefits. Buyers leave their shopping carts for a variety of reasons, including unexpectedly high shipping costs when they leave, random purchases on internet displays or simply because buyers change their mind. To stand out from the multitude of competitors who literally attack their customers with shops and special offers, it makes sense to invest in a good presentation. To launch a new product, launch a targeted email campaign.