Snapchat Publishes New – As the Z Generation becomes more

As the Z Generation becomes more attractive to marketers and the younger public moving to more profitable spending areas, platforms such as Snapchat are well positioned to become important sources of information on key trends and changes that will ultimately shape consumer behavior. And this week, Snap, in partnership with Kantar, provided valuable new information on how brand and content preferences are changing and how they are defined by the next generation of consumers. Brand preference is about identity, which is an important consideration in your marketing approach if you want to reach younger segments of the audience. The study also looked at the effectiveness of Gen Z advertising and how young consumers respond to brand content. There is no longer a need to make a two-hour movie – as young people are used to jumping through the movie and understanding what’s important, they are increasingly sensitive to shorter and denser forms of content. We seem to be evolving to filter out the huge amount of information sent to us every day faster, which makes sense, but may be an important element to consider when assessing the impact of your advertising efforts. Again, this is an important element to consider in your advertising messages. While storytelling is important and will always be, you should pay attention to new trends in this area and see how your messages can be adapted to these more concise and expressive formats. The fact that young consumers spend less time on their content does not necessarily mean that they are less interested in it. Taking care of your customers, the environment and society at large is an important factor in your brand proximity, which gives clear direction to your marketing and public relations efforts. As can be seen from these charts, young consumers are clearly oriented towards 1-3 brands in each category, which can make it difficult to approve new brands and build relationships. Since there is no need to keep people’s attention the way they are used to – and given the bad reputation of current advertising – it is probably best to focus on the most important things and keep messages as short as possible to get the best response. But Gen Z has adapted to today’s communications environment and emphasizes the importance of promoting advocacy by influential people and regular customers in social networks. And data shows that Gen Z consumers are able to consume information faster than their older colleagues.