Ultimate Marketing Automation – In companies that use

In companies that use marketing automation, conversion of responses to MQL increased by 53%, and revenue growth by 3.1% higher than that of non-users. 45% of companies benefit from the ease of use of the marketing automation platform, and only 68% of the best companies have been using marketing automation for over 2 years. As a result, 27% of newcomers report “the most relevant messages”, but this figure increases over time to 74% for veterans among users of marketing automation who started using MQL more than 2 years ago. More mature marketing automation users make 32% more profit than the average company compared to their plan – and 79% more than the less mature companies.