Snapchat Provides New – The basic idea is that by providing

The basic idea is that by providing a wider connection between apps, Snap will create more connections with a young specialized audience, while connections with other apps will open your platform to external contributions that can help you build a wider ecosystem to better compete with Facebook and other social apps. Snapchat has announced new advertising opportunities for application marketers who want to empower app developers to connect with Snap’s audience by linking the functionality of their apps to the platform. The main connection here comes from Snap Creative Kit, which allows developers to integrate Snapchat functionality into their applications, and Connection Kit, which allows users to connect to their application using their Snapchat credentials. There are several interesting options for developers of applications, and since Snapchat reaches about 90% of all 13-24 year olds in the U.S., you can imagine that these tools to promote applications could become popular and offer interesting and exciting ways to connect to a younger audience. Snapchat also announced earlier this year Snap Minis, which allows developers to create mini-versions of their applications in Snapchat. According to Snapchat, developers of applications focused on the acquisition of users, now can choose to install applications as targets for AR-campaigns. Snap Audience Network is still in beta testing, but will eventually offer more opportunities for cross-promotion through applications. And, as mentioned above, this could help make Snapchat a more important tool for detection and communication, creating an ecosystem of cross-applications that keeps users informed about the latest application trends. Snapchat is also expanding its audience, allowing application advertisers to expand their Snapchat campaigns. Today’s add-ons focus on advertising, allowing marketers to use a creative set to link these apps to dynamic targets that display application information as part of their AR advertising. As can be seen from this example of Yahoo Fantasy Sports advertising, the AR campaign displays current game data in Snapchat. Next month, the “Fest Lens”, the AR display, will be shown as part of regular Snapchat news. This is one of the new options made possible by the improved connection between Snap applications. “User-oriented application advertisers can optimize their lens campaigns on the spot as their primary KPI. As with traditional Snap advertising, advertisers can set the desired installation cost and the system will work in this direction.