Because YouTube’s robust advertising tools can successfully analyze your audience and reach the most valuable prospects, it’s no wonder that the number of small and medium-sized businesses creating online ads for YouTube is growing. With the astronomical growth of Instagram Stories and other similar social media sections, online advertising has never had the reach it has today. Over the next five years, it’s expected to grow by 73%, making social media platforms even more powerful when it comes to attracting new customers around the world. Trends in recent years have shown that well-designed, engaging video content is one of the most powerful tools for online advertising. Global media ad spending will increase by 32% by 2018. This is one of those digital advertising stats that shows just how powerful Instagram’s marketing tool has become. While 80% of companies with an online presence believe they provide great customer service through their social media, only 8% of their customers agree. YouTube has proven to be a surprisingly important online advertising tool for consumers who want to be better informed before deciding on the product they will spend their money on. This is one of those digital advertising trends that shows how consumers value search engines as a tool for making smart buying decisions. These types of companies spend more than $1.2 billion a year on PPC advertising on Google. On their mobile devices alone, people saw more than 50,000 product appreciation videos on YouTube from 2016 to 2018. Cell phones are an important Internet access point in many markets around the world, and have become the most popular devices for watching video content. This is one of the most striking statistics for online advertising compared to traditional advertising, as television ads attract attention only 45% of the time. Advertising highlights show that customers quickly leave their shopping cart online. Television remains one of the best ways for marketers to take advantage of product placement and other subtle advertising strategies.