Vertical Leap Check – Check out our marketing blog content

Check out our marketing blog content archive to learn how to use data to find content ideas, how to best promote your content on social platforms, and other helpful tips. How to measure content effectiveness in the awareness, engagement and conversion stages in Google Analytics, Search Console and other popular analytics tools. An overview of how to measure content marketing ROI, including sales, leads, conversions, traffic, search rankings, and social engagement Five strategies for combining content marketing and PPC to help you increase SERP visibility, generate more leads, and attract more mobile users. All the ideas, tips and opinions from marketing and content experts at this year’s Content Marketing World for marketing experts to consider. With Google prioritizing mobile content in search results, creating mobile content has never been more important. Three things are REALLY important right now in search marketing and how you can use free tools to identify and improve poorly performing content. Meet our amazing content marketing team, including some of the best advice they’ve ever received and what they do when they’re having a bad day. In this free workshop, we’ll show you how to search for keywords, identify gaps in your content, increase your site’s authority and create a content calendar. Our SEO experts will share tips on how to check the quality of your content and make sure it meets Google’s E-A-T guidelines and some of our favorite tools. How to identify opportunities that can be used to improve existing content or create new content focused on the keywords people are searching for. Learn how to use SERPs and competitors to create new content ideas, find new ways to find frequently asked questions and learn some creative brainstorming techniques. Here are some practical examples of how you can use Google Trends for strategic SEO, content planning and technical SEO. Google Discover is a customizable content discovery platform. Four top reasons to update old content, plus a step-by-step guide on how to choose which content to update at the best price.