Actionables Alaska ’ – Alaskan marketers are harnessing the

Alaskan marketers are harnessing the power of digital platforms such as Facebook, Instagram, YouTube Snapchat Snapchat, Hulu and even their own corporate websites to develop stronger brand strategies through targeted and attractive video deployment. The ability to quickly respond to market, audience, post video and say, “Oh, that didn’t work,” and immediately launch the next one,” said Ryan Horn, director of marketing for Upper One Studios, a creative producer of the full service. This includes the balance between the creative story line and the technical vision that distinguishes digital video marketing from traditional marketing and classic television advertising. Technology marketing company Unruly estimates that about 18% of Internet users share videos on social networks at least once a week, and 61% of U.S. Facebook users share specific videos. The video was used through paid advertising on YouTube, the FNBA website and the Facebook page on digital and social networks. On the other hand, digital video campaigns on Facebook, for example, provide a wealth of useful data that can be used to more accurately measure the effectiveness of advertising. Virtual reality, augmented reality and interactive video are forms of creativity that most Alaska branded strategies do not yet generally use, but are used by national and global brands to increase customer engagement and satisfaction. Digital video advertising is not as easy as downloading materials that would otherwise be used for television advertising, but it cannot attract users’ attention in the same way. The future of video marketing depends on the implementation and presentation of the material itself. But creativity remains a constant element, necessary for the future of video marketing. Today, video production is possible even with the lowest marketing budgets.